THE BRIEF
Industry:
RAINWATER & ROOFLINE INSTALLER
Client:
ADVANCE ROOFLINE
Involvement:
MARKETING
SEO
WEB DESIGN & BUILD
Visit:
Advanced Roofline NI is a leading provider and installer of roofline and rainwater drainage products in Northern Ireland.
They are a family-run business with customer service at it’s core ensuring the correct products and installation expertise on every job. To say they are experts in their field is an understatement. They are trusted throughout the province by both domestic and commercial clients alike. Their team of friendly consultants and expert fitters are daily delivering projects for private home owners, new build developments and social housing schemes, trusted by some of the largest housing developers and housing associations in the country.
Deliverables:
- Design & build new website
- Develop and manage Digital Marketing Strategy
We were approached by Advanced Roofline NI in 2017. At this point we were initially tasked to take over their PPC campaign as they felt their current provider wasn’t delivering the desired results. Within a very short space of time we had reviewed and adjusted their PPC to increase the campaign conversion rate significantly.
Very shortly afterwards we were challenged to develop a new website for the company that would not only help maximise the ROI on the Pay Per Click approach but also help raise the online profile of Advanced Roofline NI within its industry.
Connor and the team now have a beautiful and user-friendly website with full CMS to promote ease of ongoing updates. They also have made significant progress with conversion rates growing, organic traffic on the increase and a better brand experience for Advanced Roofline NI clients.
SEO Improvements
“It is a real pleasure working with Cornell Studios. Their professional approach to the digital world has unlocked many new clients for us. Cornell helped us understand the importance and value of implementing a digital marketing strategy.”
Advanced Roofline
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