Haldane Fisher’s initial requirement was an agency to manage their ongoing day-to-day design requirements. Over time this requirement expanded to also requiring assistance with their digital strategy, initially for their brochure website and then when they moved to a full blown Magento eCommerce website.
THE BRIEF
Industry:
BUILDERS MERCHANT
Client:
HALDANE FISHER
Involvement:
DESIGN
PRINT
SEO
Visit:
Haldane Fisher are Northern Ireland’s largest builders merchants with over 20 branches throughout the UK, who we have worked with since 2013. They supply a large range of products to both trade and retail customers offering everything from doors and floors, kitchens and bathrooms to timber, building materials and plumbing and heating supplies.
They have a fully functioning Marketing Department but were conscious they needed expert assistance to grow their online presence, initially with the brochure site for the parent brand, which evolved into a full blown Magento eCommerce website with over 10,000 products listed. Plus new brochure sites and support for sub-brands.
Deliverables:
- Ongoing day to day design including in branch POS, brochures, promotional campaigns, exhibitions, catalogues and print
- Creation of brand identities for sub brands to highlight the Door department & Kitchen department
- Design of print, outdoor and online advertising
- Create and manage a digital strategy for their existing brochure website and more recently their new eCommerce site.
SEO Improvements
We work with Haldane Fisher and a number of their sub-brands to maximise and maintain organic traffic to their websites. Our ongoing SEO strategy involves detailed on-site optimisation, the regular creation of optimised content, usability analysis and outreach to industry influencers.
Prior to the launch of the eCommerce site (3 months into a pandemic!), Cornell worked closely with Haldane Fisher’s marketing team on their brochure site.
We activated the SEO strategy for the eCommerce site approximately six months before launch, identifying keywords for a wide range of products and agreeing the on-page and off-page strategy required to deliver maximum impact, collaborating with their eCommerce provider to ensure a smooth migration to the new site.
Ongoing analysis, constant evaluation and a robust monthly reporting process ensures excellent results with 59% growth in organic traffic in the last year, organic revenue increasing by 439% in the last year plus a 14% increase in targeted keyword rankings in the last 12 months.
The success of Haldane Fisher’s digital offering was recognised when they scooped ‘Online & Digital Strategy of the Year’ at the Builders’ Merchants News Awards in February 2022.
“Our long-standing relationship with the team at Cornell Studios has helped us achieve sustainable, organic keyword rankings. These solid rankings really helped with the launch of our eCommerce website and continue to generate organic growth in sales. The team at Cornell are knowledgeable in their trade and can produce results that prove it.”
Haldane Fisher
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