MJ Donnelly are a chartered quantity surveying and project management consultancy. With offices in London and Northern Ireland, the firm has an enviable portfolio. Having just joined the Royal Institute of Chartered Surveyors and with a number of exciting projects in the pipeline, they felt the time was right to take their brand to the next level and improve their digital presence.
THE BRIEF
Industry:
CHARTERED SURVEYORS & PROJECT MANAGERS
Client:
MJ DONNELLY
Involvement:
BRANDING
PRINT
WEB DESIGN & BUILD
Visit:
Having worked with us on a branding project in the past, they knew Cornell had a well developed understanding of the marketing needs of the property industry and could offer a safe pair of hands. The urgency of the project was stepped up when MJ Donnelly learned they were finalists for a prestigious industry award.
The pressure was on to deliver the right website and branding as the company prepared to have its profile raised. It was important that their digital presence reflected the excellence of the company.
Deliverables:
- Rebranding to reflect the company’s professionalism and first class service
- Modern website incorporating new branding and optimised for lead conversion
The four week deadline provided a tight timeframe, but we were confident we could deliver as a team. Cornell’s creative team wasted no time in creating a selection of sophisticated branding options, all of which the client loved.
We all agreed their final choice was an excellent blend of contemporary and traditional design. Clean, white lines hinted at an architectural influence, with a serif font providing a nod to a classic aesthetic.
Next, we got to work bringing these designs together in their new website. The client trusted our expertise, providing a relatively open brief. The key consideration was to make the site visual, as their exquisite property projects and collaborations speak for themselves. MJ Donnelly provided a full suite of excellent images and project information, allowing us to dive into this work immediately.
As well as placing their portfolio front and centre, it was important to make the company’s wide range of services visible and accessible, giving the visitor multiple chances to interact on their journey through the website. Cornell’s SEO specialists worked closely with MJ Donnelly to craft calls to action, optimising the site for leads and conversions.
Cornell rose to the challenge of a four week timeframe, turning around branding, design, UX (user experience) and coding comfortably within schedule, to the client’s delight.
MJ Donnelly was over the moon with the turnaround, which gave them the ability to go to the awards ceremony with confidence. As the company prepared to stand in the industry spotlight, they could relax, knowing they had a brand that reflected their expertise and quality of service.
The company now has an ideal platform on which to show off the prestigious projects of past, present and future.
The overall approach taken by Cornell Studios reassured the client. Through their own work they’ve developed a keen eye for detail and could appreciate the care and attention taken by designers, developers and search optimisation specialists.
“The team at Cornell Studios pulled out all the stops, delivering our new brand and website to a very tight deadline. This allowed us to go to the awards ceremony with confidence, knowing any prospective clients would see us at our best.”
MJ Donnelly
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