FRC (Fast Response Consulting) are a recruitment agency based in Portadown and Dungannon.
With over 50 years of combined experience, this family-run business matches suitable employees to industrial positions in some of the largest employers in the area.
THE BRIEF
Industry:
RECRUITMENT
Client:
FAST RESPONSE CONSULTING
Involvement:
BRANDING
PRINT
FRC approached us to help them create a new brand identity for their company. With premises secured in Portadown and Dungannon, they required stationery, signage and promotional literature that would help them grab the attention and portray professionalism as they approached local employers.
Their approach was simple: offer the same level of professional reliable service on a daily basis to clients ranging from large international companies to small/mid-sized privately owned family businesses.
All we had to do was produce a brand that would portray this simple yet effective approach.
With the brief in hand, our creative graphic designers set about producing the initial brand concepts for presentation to the client. Each concept was presented with rationale and supporting visuals for stationery, signage, clothing and miscellaneous promotional items such as branded umbrellas, pens and leather binders.
The chosen concept used a striking purple along with greys and whites to create impact. The unique die-cut business cards presented a further edge that would help them stand out from others in the industry. A square 16-page promotional brochure with a die-cut cover was also produced to help them introduce the company to new prospects whilst branded welcome packs were produced for each employee and presented at induction days to help capture all the important details and legal requirements.
The end result was a professional brand identity that helped FRC go on to secure well-known local companies such as Linden Foods, Gilfresh, Easy Bake, Avondale Foods, Silverwood Enterprise Ltd, Kestrel Foods and many more.
“The team at Cornell Studios produced a brand identity that will stand us in good stead for years to come. Our business cards and company brochure always receive positive comments from new prospects and help us get a foot in the door for new work.”
Kieran McCaul, Company Director
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