Alphagraphics has been supplying printing and packaging consumables throughout Ireland for over 30 years. Combining the highest standard of service with an ever-expanding portfolio of industry-leading brands, their customer focused approach has kept them at the forefront of the industry since 1987.
THE BRIEF
Industry
PRINT & PACKAGING CONSUMABLES
Client
ALPHAGRAPHICS
Involvement:
ECOMMERCE, WEB DESIGN & BUILD, WOOCOMMERCE
Visit:
With a reputation for quality and choice within the print and packaging consumables industry, Alphagraphics have been providing litho printing inks, coatings, plates and blankets, and more recently signage and digital consumables, for over 30 years. With an ever-expanding product offering the team at Alphagraphics recognised the importance of taking their offering online and approached Cornell to help with the process.
The online presence would need to reflect the company’s forward-thinking approach to customer service as well as clearly display its vast product range with varying product options and pricing structures based on size, quantity, and weight. Operating primarily in the B2B space, the new website would need to service the company’s existing loyal trade customers as well as appeal to potential new customers generated by its ongoing marketing efforts.
The team at Alphagraphics are a forward-thinking group of individuals with a lifetime of knowledge within their industry – an industry based around the art of perfecting colour.
Concept
Any conceptual work we produced for this project would have to translate a vibrant company with a “can do” attitude as well as an ability to understand the needs of its clients and in-turn the expectations of their clients’ customers. This was achieved by reinforcing the message of quality, history and costumer focus at every stage of the ordering process. Prominent “Get in Touch” forms along with a robust account sign-up process promote communication with existing customers as well as enquiries from potentially new customers. The websites uses a simple and concise company timeline on the home page to effectively communicate over 30 years of trading history – helping create trust from the first point of contact.
Product Area
The use of colourful imagery along with effective product photography and video help to promote the range of products and services on offer. Simple drop-downs at product level also helps customers tailor their requirements and see accurate pricing in advance of ordering or purchasing. The full product range and all website content is managed via an easy to use Content Management System build around WooCommerce, allowing the team at Aplhagraphics to effectively keep on top of the day-to-day management of their e-commerce website.
“Having worked with Cornell Studios for the past 5 years we knew they were the right fit to build our first eCommerce website. They understand our business as well as our brand and this can be seen in the finished product. We are now able to direct existing and new customers to our website with confidence, knowing they will easily find what they are looking for and be able to order with ease. The new eCommerce site is a real game changer for our company.”
Wesley Moody, Managing Director
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