Starting with the main hotel branding we briefed our skilled Artwork Team to finely adjust and nail down the final parameters of the existing brand. This was completed in a manner that allowed us to confidently produce a Brand Guidelines document that would help keep the brand in check throughout the hotel development process and for years to come. This also involved creating items such as Stationery, Staff name Badges, Gift Cards/Vouchers, Key cards, etc.

After further meetings with the project team at Seagoe Hotel and with the new venue names approved we were able to embark on creating brand identities that would portray the character of the latest bar and restaurant offerings within the hotel. The new venues were:

• The Balcony Bar – an upmarket sports bar-like venue with snugs and table service adorned with etched glass and richly coloured woods and a heated outdoor balcony area.
• The Lobby Lounge – A welcoming cafe area serving light bites and sandwiches.
• The Courtyard Restaurant – The main Restaurant area within the hotel serving popular weekday and weekend A La Carte cuisine in a relaxed and modern setting.