GlycoPass is the new to market, glucose enhancer from locally and long time established livestock nutrition provider, Farmgate Nutrition. When we got the brief to create a new and eye-catching brand for their very own product we pulled on our wellies and jumped right in!
THE BRIEF
Industry:
ANIMAL SUPPLEMENT
Client:
FARMGATE NUTRITION
Involvement:
BRANDING
PACKAGING
PRINT
Visit:
Farmgate needed a brand identity created for their new product, GlycoPass, that would not only help establish its high quality glucose enhancer as a market leader but also a brand that would demand attention across a range of mediums, from packaging and apparel to website and exhibition graphics. Central to the development of the branding identity was that it could be Trademarked.
Deliverables:
- Create new Brand Identity
- Packaging design
- Design POS
After brainstorming and presenting the initial concepts to the client, the marketing team settled upon the unique combination of a stylised “g” and the “p” presented to create a distinctive cow’s head logo. The colours are classic agricultural blends, bold enough in proportion to add unique value to the GlycoPass brand and similar to farming industry stalwart “John Deere”.
Within the initial run of exhibition graphics and literature we added real imagery and testimonials from satisfied customers ensuring a down to earth and “real” feel that farmers could relate to. We felt the backing of real farmers from real farms would convey the honesty of the brand that would set the tone for years to come.
The Trademark was applied for in December 2019 and registered in August 2020. With further packaging, additional new brands and a new website in the pipeline, we look forward to seeing Farmgate Nutrition go from strength to strength within the farming sector.
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